Key takeaways
- A contact database and outreach tool for finding and emailing new leads.
- Best for: Teams that run outbound email to new prospects, Sellers who need contact details for target companies.
- Pricing: Free plan, as listed on November 6, 2026.
- Business data: Apollo says it will not share customer data with third-party AI providers for training without telling customers and getting consent, and data sent to those providers is deleted within a stated period.
What Apollo.io does
Apollo helps you find prospects, get their contact details and email them in sequences. Credits pay for things like emails and phone numbers. A small business uses it to build lead lists and run outreach.
Who it’s for
A good fit for
- Teams that run outbound email to new prospects
- Sellers who need contact details for target companies
Not a good fit for
- Businesses that want a full customer service CRM
- Teams that want exact prices before talking to anyone
Apollo.io pricing
| Plan | Price |
|---|---|
| Free | Free with no time limit, price details for paid plans not shown |
| Basic | Price not shown on the page |
| Professional | Price not shown on the page |
| Custom | Contact sales |
There is a free plan. As listed on Apollo.io’s pricing page on November 6, 2026. Prices change, so check the live page before you buy.
Key features
- Email sequencing
- Basic and higher plans include email sequencing.
- Credits
- Credits are pooled across the team and reset each billing cycle.
- AI features and call recording
- Listed on the Professional plan.
- Security and API access
- Listed on the Custom plan with SSO and dedicated support.
How to get started with Apollo.io
- Sign up for free on the Apollo site.
- Install the Apollo Chrome extension and have your email account ready.
- Build targeted lists and connect your mailbox.
- Launch your first outreach sequence.
Steps based on Apollo.io’s own documentation. Menus change, so follow the live page if they differ.
Full walkthroughHow to Set Up Apollo.io for Your TeamAccounts, team invites, admin and data settings, connecting your apps, and three tasks to try first.Business data and privacy
Apollo says it will not share customer data with third-party AI providers for training without telling customers and getting consent, and data sent to those providers is deleted within a stated period. It also says its own models can be trained on customer data and the page names no opt-out for that.
Source: Apollo.io’s own documentation.
Apollo.io alternatives
HubSpot
by HubSpot
A CRM with built-in marketing, sales and service tools and Breeze AI.
Best for Businesses that want a free CRM to start
Free plan, paid plans from $7 per seat per month for new customers paying annually, or $10 per seat per month paying monthly
Pipedrive
by Pipedrive
A sales pipeline CRM with an AI sales assistant.
Best for Small sales teams that think in pipeline stages
No free plan, paid plans from Lite: US$14 per seat per month, billed annually
Zoho CRM
by Zoho
A CRM with a free edition and Zia AI on higher editions.
Best for Small teams that want to start with a free CRM
Free plan
Salesforce
by Salesforce
A large CRM with small-business suites and Agentforce AI.
Best for Businesses that expect to grow into a larger CRM
Paid plans from $25 per user per month for Starter Suite
Apollo.io: common questions
Is Apollo.io free to use?
Apollo describes a free plan that stays free with no time limit. Paid plans add email sequencing, AI features and higher credit limits.
How do credits work in Apollo.io?
Credits pay for items like emails and phone numbers. They are shared across your team and reset each billing cycle without rolling over.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.