Key takeaways
- Start with Zapier if you want simple setup and clear prices. Try Make if you prefer its canvas and your volume is small.
- Pick Zapier if: You want a beginner-friendly builder and published prices.
- Pick Make if: You like building on a visual canvas.
Zapier vs Make side by side
| Detail | Zapier | Make |
|---|---|---|
| Made by | Zapier | Make |
| Best for | Beginners who want a visual builder and many app connections, Owners who want a free plan to start | Users who like a visual canvas, Startups, which Make says can get a discount on teams under a size limit |
| Not a fit for | Teams that need multi-step workflows on the free plan, which allows two-step Zaps only, High-volume users who want a flat low cost | Buyers who need paid prices from the pricing page, which did not show amounts, Teams that want the simplest possible setup |
| Free plan | Yes | Yes |
| Paid plans from | Professional: from $19.99 per month, billed yearly | Not listed |
Prices as listed on each vendor’s pricing page. See the Zapier and Make pages for every plan and its source.
When to pick which
Pick Zapier if
- You want a beginner-friendly builder and published prices.
- You want a free plan with two-step Zaps.
Pick Make if
- You like building on a visual canvas.
- You want a startup discount for a small team.
Our take
Start with Zapier if you want simple setup and clear prices. Try Make if you prefer its canvas and your volume is small.
More automation and workflows comparisons
Zapier vs Make: common questions
Is Zapier or Make easier for a small business?
Both have free plans and templates. Try one simple automation in each and keep the one that feels clearer.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.