Key takeaways
- Pick HubSpot if you want to start free and add marketing later. Pick Pipedrive if closing deals through a visual pipeline is the main goal.
- Pick HubSpot if: You want a free CRM to start
- Pick Pipedrive if: You want a CRM built around sales pipeline stages
HubSpot vs Pipedrive side by side
| Detail | HubSpot | Pipedrive |
|---|---|---|
| Made by | HubSpot | Pipedrive |
| Best for | Businesses that want a free CRM to start, Teams that want marketing and sales in one system | Small sales teams that think in pipeline stages, Owners who want a CRM focused on closing deals |
| Not a fit for | Teams that want a flat low price without add-ons, Businesses that do not want their data used to train AI by default | Teams that want a permanent free plan, Businesses that need heavy marketing tools in the same system |
| Free plan | Yes | No |
| Paid plans from | $7 per seat per month for new customers paying annually, or $10 per seat per month paying monthly | Lite: US$14 per seat per month, billed annually |
Prices as listed on each vendor’s pricing page. See the HubSpot and Pipedrive pages for every plan and its source.
When to pick which
Pick HubSpot if
- You want a free CRM to start
- You want marketing tools in the same system
Pick Pipedrive if
- You want a CRM built around sales pipeline stages
- You want a simple trial before you pay
Our take
Pick HubSpot if you want to start free and add marketing later. Pick Pipedrive if closing deals through a visual pipeline is the main goal.
More sales and crm comparisons
HubSpot vs Pipedrive: common questions
Is HubSpot or Pipedrive better for a very small sales team?
HubSpot has a free plan for up to 2 users. Pipedrive offers a free trial, and we could not read its prices.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.